For carpenters
Websites for carpenters
Photographs are the product. Most carpenters are selling theirs badly.
Carpentry is the trade where the website matters most and is done worst, because the work is genuinely beautiful and the photographs of it are usually taken on a phone at dusk in a room full of dust sheets. I build carpentry sites that treat the work as the sales pitch it already is, and that separate the bespoke jobs you want from the general joinery that pays the bills.
What your customer is actually deciding
Someone commissioning fitted alcove units has usually seen something they liked on Instagram or Pinterest and is now trying to find a real person who can make it. They are shopping visually and they will decide in seconds based on your photographs, before they read a word. Separately there is the general joinery customer with a broken door frame who wants someone reliable this week and does not care what your fitted wardrobes look like.
Where most carpenters’ websites go wrong
Bad photography, which for this trade is close to fatal. Dark rooms, wide-angle distortion, off-cuts still on the floor, and the finished piece shot from an angle that hides the joinery. The second failure is a gallery that mixes a nine thousand pound bespoke kitchen with a repaired gate, so the visitor cannot tell what kind of carpenter you are. The third is no indication of lead time, when someone commissioning bespoke work needs to know if they are waiting three weeks or three months.
Someone has a chimney breast with two awkward alcoves and has been putting off doing anything about it for two years. They finally search for fitted furniture, and they open six tabs. In four of them the photographs are dim and cluttered. In the fifth the work is shot cleanly in daylight with a caption saying what the timber was and how long the job took. That is the one they message, and they have not looked at a price yet.
The pages a carpenter actually needs
Not a generic five-page template. These are the pages that earn their place on a carpentry business website.
- 01
Fitted wardrobes and alcove units
The highest-value domestic work and the most searched. Clean photographs, the materials you work in, a realistic price range, and how long from measure to fitted.
- 02
Kitchens
Whether you build them, fit them, or both, because customers routinely assume one when you mean the other. Being clear about it stops half the wasted enquiries a kitchen page generates.
- 03
Garden joinery
Decking, pergolas, garden offices and gates. Seasonal, searched hard from March, and often a different customer from the one buying interior work.
- 04
General joinery and repairs
Doors, skirting, staircases, sash windows. It pays the bills between the big jobs, and it deserves its own page so it does not sit awkwardly beside the bespoke work and undercut it.
- 05
How a bespoke job runs
Measure, drawings, deposit, build, fit. Anyone spending real money on made-to-measure furniture wants to know when they see a drawing and how many days you will be in their house.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
Photographs taken in bad light
This is the single biggest fixable problem in the trade. Daylight, tidy the room, no dust sheets, shoot straight on rather than from the corner, and take the photograph before you load the van. Ten minutes per job and it changes what your website is worth.
- 02
Bespoke and general work in one gallery
A repaired fence panel sitting next to a handmade walnut kitchen makes the kitchen look cheaper and confuses the visitor about which carpenter you are. Split them onto separate pages and both audiences get a clearer answer.
- 03
No lead time anywhere
Bespoke work has a queue and customers know it. Saying you are currently booking six to eight weeks ahead does not lose you the job, it makes you look busy and in demand, and it stops the person who needed it done by Friday from wasting both your time.
What people type when they need a carpenter
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can genuinely outrank a bigger one.
- carpenter near me
- fitted wardrobes [your town]
- bespoke alcove units
- joiner [your town]
- decking installer near me
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a carpentry business starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions carpenters ask
Other trades I build for
Websites for builders, Websites for landscapers, Websites for architects. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about the business
A couple of lines is plenty. I will come back with what it would cost, how long it takes, and what I would need from you.
Send a message
It goes straight to my inbox and I will get back to you as soon as I can.