For landscapers
Websites for landscapers
Your entire year is decided in about six weeks of spring searching.
Landscaping has the most brutal seasonality of any trade. The enquiries that fill your summer arrive in a narrow window from late February, when the first decent weekend makes people look at their gardens and feel guilty. I build landscaping websites that are ready before that window opens, rather than being rebuilt in June when it has already closed.
What your customer is actually deciding
It is the first warm Saturday of the year. Someone has been in the garden, decided the patio is beyond saving, and comes inside and searches. They are not comparing on price yet, they are looking for someone whose finished work looks like the garden they are imagining. This is an unusually visual, unusually impulsive purchase for a job that often costs five figures, and the decision is largely made from photographs.
Where most landscapers’ websites go wrong
The photographs are taken the day the job finishes, when the planting is bare and the patio is still wet, which is the least flattering moment in the entire life of a garden. Nobody goes back in July. The second failure is no distinction between design, hard landscaping and maintenance, which are three different businesses with three different customers. The third is the site going stale over winter and being rebuilt too late to catch spring.
First weekend in March, unexpectedly sunny. Someone has spent the morning looking at a tired lawn and a cracked patio and now they are inside with a phone, searching. They will send two or three messages that afternoon while the mood lasts, and by Monday the urge will have passed. Whoever is easy to find and easy to message on that Saturday gets a job worth thousands. Whoever replies on Tuesday does not.
The pages a landscaper actually needs
Not a generic five-page template. These are the pages that earn their place on a landscaping business website.
- 01
Garden design
If you design as well as build, this needs separating out, because a design customer is buying your judgement rather than your labour. Show drawings alongside the finished result. Very few competitors do, and it justifies a higher price.
- 02
Patios, driveways and hard landscaping
The biggest ticket work and the most searched. Materials you work in, a realistic price range per square metre, and photographs taken in dry daylight rather than the afternoon you finished.
- 03
Fencing and decking
Quick, quotable, and often the first job a new customer gives you before trusting you with the whole garden. Worth its own page precisely because it is an easy yes.
- 04
Garden maintenance
The recurring revenue that carries you through winter. A page with a monthly price and what is included turns one-off customers into a regular round, which is the difference between a good year and a nervous one.
- 05
Gardens a year later
The page almost nobody builds. Go back to three finished jobs in high summer and photograph them again. Established planting sells the work in a way a freshly finished garden never can, and it quietly proves the work lasts.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
Every photo is taken on the last day
Bare planting, damp stone, no furniture, grey sky. It is the worst the garden will ever look. Diarise a return visit the following summer for your best few jobs and the same work will look twice the price.
- 02
The site is rebuilt in June
By June the spring rush is over and you are booked anyway, which is exactly why it feels affordable then. The website needs to be finished and indexed before late February. A build takes about two weeks, so December and January are the right time to do it.
- 03
Design, build and maintenance all on one page
A design client, a patio client and a fortnightly mowing client have almost nothing in common in budget or expectation. Bundling them makes the design work look cheap and the maintenance work look like an afterthought.
What people type when they need a landscaper
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can genuinely outrank a bigger one.
- landscapers near me
- garden design [your town]
- patio installers [your town]
- new driveway cost
- garden maintenance [your town]
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a landscaping business starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions landscapers ask
Other trades I build for
Websites for carpenters, Websites for builders, Websites for cleaning companies. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about the business
A couple of lines is plenty. I will come back with what it would cost, how long it takes, and what I would need from you.
Send a message
It goes straight to my inbox and I will get back to you as soon as I can.