For landscapers
Websites for landscapers
Your entire year is decided in about six weeks of spring searching.
Landscaping has the most brutal seasonality of any trade. The enquiries that fill your summer land in a narrow window from late February, when the first decent weekend sends people into the garden feeling guilty. The site needs to be ready before that window opens, not rebuilt in June once it has shut.
What your customer is really deciding
It is the first warm Saturday of the year. Someone has been in the garden, decided the patio is beyond saving, and comes inside and searches. Price is not the question yet. They are looking for someone whose finished work looks like the garden in their head. For a job that often runs to five figures, this is an unusually visual and unusually impulsive purchase, and it is mostly decided on photographs.
Where most landscapers’ websites go wrong
The photos are taken the day the job finishes, when the planting is bare and the patio still wet, the least flattering moment in a garden's year. Nobody goes back in July to reshoot. Second is no line drawn between design, hard landscaping and maintenance, which are really three businesses with three customers. Third is the site going stale over winter and being rebuilt too late to catch spring.
A bright Saturday in early March. Someone has spent the morning staring at a tired lawn and a cracked patio, and now they are indoors with a phone. Two or three messages go out that afternoon while the mood holds, and by Monday it has passed. Whoever is easy to find and easy to message that day gets a job worth thousands. Whoever gets back to them on Tuesday does not.
The pages a landscaper really needs
Not a generic five-page template. These are the pages that earn their place on a landscaping business website.
- 01
Garden design
If you design as well as build, this needs separating out, because a design customer is buying your judgement rather than your labour. Show drawings alongside the finished result. Very few competitors do, and it justifies a higher price.
- 02
Patios, driveways and hard landscaping
The biggest ticket work and the most searched. Materials you work in, a realistic price range per square metre, and photographs taken in dry daylight rather than the afternoon you finished.
- 03
Fencing and decking
Quick, quotable, and often the first job a new customer gives you before trusting you with the whole garden. Worth its own page precisely because it is an easy yes.
- 04
Garden maintenance
The recurring revenue that carries you through winter. A page with a monthly price and what is included turns one-off customers into a regular round, which is the difference between a good year and a nervous one.
- 05
Gardens a year later
The page almost nobody builds. Go back to three finished jobs in high summer and photograph them again. Established planting sells the work in a way a freshly finished garden never can, and it shows, without a word, that the work lasts.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
Every photo is taken on the last day
Bare planting, damp stone, no furniture, grey sky. It is the worst the garden will ever look. Diarise a return visit the following summer for your best few jobs and the same work will look twice the price.
- 02
The site is rebuilt in June
By June the spring rush is over and you are booked anyway, which is exactly why it feels affordable then. The website needs to be finished and indexed before late February. A build takes about two weeks, so December and January are the right time to do it.
- 03
Design, build and maintenance all on one page
A design client, a patio client and a fortnightly mowing client have almost nothing in common in budget or expectation. Bundling them makes the design work look cheap and the maintenance work look like an afterthought.
What people type when they need a landscaper
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can outrank a bigger one.
- landscapers near me
- garden design [your town]
- patio installers [your town]
- new driveway cost
- garden maintenance [your town]
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a landscaping business starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions landscapers ask
Other trades I build for
Websites for carpenters, Websites for builders, Websites for cleaning companies. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about your business
Send over the essentials. I will come back with a clear price, a realistic timeline, and exactly what I need from you to get started.
Send a message
It lands straight in my inbox, and I usually reply within a day.