For property developers
Websites for property developers
Your website has three audiences and only one of them is buying a house.
A developer's website is doing more jobs than most people running one realise. Buyers are looking at the scheme, landowners are quietly checking whether you are the sort of firm to approach, and investors, lenders and planning officers all look you up at some point. I build developer sites that serve all of those without letting the buyer-facing gloss make the company itself invisible.
What your customer is actually deciding
A buyer is looking at one specific development and wants plot availability, floor plans, specification and a realistic completion date. A landowner with a site is doing something entirely different: checking whether you have delivered schemes before, whether you are financially credible, and whether approaching you would waste their time. That second visitor is worth far more than any single plot sale, and almost every developer site treats them as an afterthought.
Where most property developers’ websites go wrong
Everything sits on a single development, so when it sells out the site becomes a dead page and the company disappears with it. The second failure is nothing addressed to landowners, when land acquisition is the actual constraint on the business. The third is stale availability, with plots shown as available months after they sold, which wastes the sales team's time and undermines everything else on the page.
Someone has inherited a plot with an old bungalow on it in a village and has no idea what to do. They are not going to ring an estate agent yet. They search for local developers and look at two or three. What they are trying to establish is whether these people are real: completed schemes, how long they have been going, who to speak to. The developer with a page written for landowners gets the conversation, and the site is worth more than the whole sales section.
The pages a property developer actually needs
Not a generic five-page template. These are the pages that earn their place on a development company website.
- 01
A page for landowners
What sort of sites you buy, how you structure a purchase, whether you take options or promotion agreements, and who to contact. Land is the constraint on your business and this page is the cheapest acquisition channel you have.
- 02
Current developments
Plot availability, floor plans, specification, and a completion estimate you are prepared to stand behind. Availability must be kept current or the whole page stops being believed.
- 03
Completed schemes
The proof that carries everything else. Keep them up permanently after they sell out, because a landowner, a lender and a planning officer are all judging you on your track record rather than on what is for sale today.
- 04
About the company
How long you have been developing, the people, and the scale you work at. Lenders, brokers, agents and planning officers all check this, and a thin about page raises questions at exactly the wrong point.
- 05
Specification and what buyers actually get
Warranties, energy performance, tenure, service charge and management arrangements. Buyers compare on this in detail and vagueness costs you reservations to a developer who spelled it out.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
The site is one development
When the last plot sells, your entire online presence becomes an out-of-date page for something nobody can buy. The company needs to be the permanent thing on the site, with developments as pages inside it rather than the whole of it.
- 02
Nothing for landowners
Land is what limits how much you can build, and a landowner deciding who to approach is doing that research online. A single well-written page aimed at them is frequently worth more than the entire buyer-facing half of the site.
- 03
Availability that is out of date
Plots showing as available weeks after they sold generates enquiries your team has to disappoint and quietly tells every other visitor that nothing on the site can be relied on. If it cannot be kept current, it is better to show the scheme without a live plot list.
What people type when they need a property developer
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can genuinely outrank a bigger one.
- new homes [your town]
- property developers [your county]
- sell my land to a developer
- new build development [your town]
- land wanted [your county]
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a development company starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions property developers ask
Other trades I build for
Websites for architects, Websites for builders, Websites for cleaning companies. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about the business
A couple of lines is plenty. I will come back with what it would cost, how long it takes, and what I would need from you.
Send a message
It goes straight to my inbox and I will get back to you as soon as I can.