For cleaning companies
Websites for cleaning companies
Domestic and commercial cleaning are two different businesses. Most sites pretend they are one.
Cleaning splits cleanly into work sold to households and work sold to businesses, and the two have almost nothing in common in how they are found, how they are priced or what the buyer is worried about. I build cleaning websites that pick a lane properly, or serve both without letting either one dilute the other.
What your customer is actually deciding
A household buying a regular clean is really buying trust, because they are giving a stranger a key. They want to know the same person comes each week, that everyone is vetted, and what happens if something is broken. A business buying office cleaning is buying reliability and paperwork: out-of-hours access, insurance, cover when someone is off sick, and an invoice that will pass their finance department. Written to the wrong one, the same page persuades nobody.
Where most cleaning companies’ websites go wrong
One page trying to sell both, so the household reads about invoicing terms and the office manager reads reassurance about pets. The second failure is no prices at all, when domestic cleaning is one of the most price-checked services people search for. The third is nothing about vetting or insurance, which is precisely what someone handing over a door key is trying to find out.
A family with two jobs and small children has finally accepted they are not going to catch up on the housework. They search for a cleaner in their town on a Sunday evening. What they are looking for is an hourly rate, whether it is the same person every week, and whether staff are checked. Three sites in a row offer a contact form and the phrase bespoke cleaning solutions. The fourth answers all three questions on the first screen and gets the enquiry.
The pages a cleaning company actually needs
Not a generic five-page template. These are the pages that earn their place on a cleaning business website.
- 01
Regular domestic cleaning
An hourly or per-visit price, whether the same cleaner comes each time, what is included, and what is not. Ovens and windows are the two things people always assume and are usually wrong about.
- 02
End of tenancy cleaning
High value, urgent, and searched by exact name because a deposit is at stake. Say whether you guarantee it against the landlord's inventory check, which is the only thing the customer really wants to know.
- 03
Office and commercial cleaning
A different page for a different buyer. Out-of-hours access, keyholding, insurance, how you cover sickness, and invoicing. Shorter and plainer than the domestic pages, because this reader is checking boxes rather than being persuaded.
- 04
Deep and one-off cleans
Spring cleans, post-builder cleans, moving-in cleans. Often the first job a household risks with you before committing to a regular slot, which makes it a route into recurring work.
- 05
Vetting, insurance and keys
How staff are checked, what your insurance covers, and how keys are held and returned. This is the page that converts a nervous first-time customer and almost no competitor bothers to write it.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
Domestic and commercial on one page
A householder worried about a stranger in their home and an office manager worried about invoices are reading for completely different things. One page serving both reassures neither, and it is the most common structural fault in this trade.
- 02
No prices
Domestic cleaning is heavily price-checked and an hourly rate is not a secret worth keeping. Withholding it does not win a conversation, it loses the visit, because the next result along was willing to say.
- 03
Nothing about vetting
You are asking someone to hand over a key to their house. How staff are checked, whether they are employed or subcontracted, and what your insurance covers are the questions behind every domestic enquiry, and answering them plainly is worth more than any amount of describing how thorough you are.
What people type when they need a cleaning company
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can genuinely outrank a bigger one.
- cleaners near me
- end of tenancy cleaning [your town]
- office cleaning [your town]
- domestic cleaner prices
- after builders clean near me
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a cleaning business starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions cleaning companies ask
Other trades I build for
Websites for landscapers, Websites for property developers, Websites for dog groomers. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about the business
A couple of lines is plenty. I will come back with what it would cost, how long it takes, and what I would need from you.
Send a message
It goes straight to my inbox and I will get back to you as soon as I can.