For electricians
Websites for electricians
Landlord certificates and EV chargers are searched constantly. Almost no electrician has a page for either.
Electrical work splits into jobs people want done and jobs the law says they must have done. Online, the second group is worth more: the search is urgent, and it comes back round on a schedule. Most electrician sites bury that work under a general services list. This one puts it up front.
What your customer is really deciding
A homeowner after a few extra sockets is browsing. A landlord whose EICR expires next month is on a legal deadline. A letting agent is working down a spreadsheet of three contractors. Same trade, very different urgency, and the two under pressure are worth far more per job than the one who is browsing. Most electrician sites are written only for the browser.
Where most electricians’ websites go wrong
The registration body is the biggest miss. NICEIC or NAPIT membership is the strongest trust signal you have, and it usually sits as a small logo in the footer where nobody looks. Second is EV charger installation, a fast-growing search with very few local pages competing for it. Third is treating a landlord like a homeowner, when a landlord is buying certainty and paperwork, not a tidy finish.
A letting agent has four properties with EICR certificates expiring in the same quarter and needs one electrician who can do all four without being chased. They search, they open three sites, and they are looking for one thing: is this a routine part of what this electrician does, or will explaining it be my job. The site with a proper EICR page wins before anyone picks up the phone.
The pages a electrician really needs
Not a generic five-page template. These are the pages that earn their place on a electrical business website.
- 01
EICR and landlord certificates
The highest-intent page an electrician can have. What an EICR is, what it costs, how long it takes, and what happens if something fails. Landlords search this on a legal deadline and they search it again every five years.
- 02
EV charger installation
Still an open field in most towns. Explain which chargers you fit, whether you handle the grid notification, and what a typical install costs. The people searching this have already bought the car, so the intent could not be higher.
- 03
Fuse board and consumer unit upgrades
A predictable, quotable job that people research before they commit. A page with a price range and a plain explanation of why an old board matters converts unusually well.
- 04
Rewires
The biggest domestic job you do, and the most frightening one to buy. The page needs a timescale, what happens to the plaster, whether the family can stay in the house, and what it roughly costs.
- 05
Commercial and landlord work
Written for someone buying on behalf of a business rather than for their own home. Shorter, more direct, focused on response times, paperwork and whether you can handle several properties at once.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
The NICEIC or NAPIT logo is in the footer
It is your strongest credential and it is sitting where people stop reading. It belongs near the top, next to the claim it is backing up, and ideally with your registration number written out so it can be checked.
- 02
No EV charger page
The searches are happening in every town now, the buyers are pre-qualified because they already own the car, and the local competition for the phrase is still thin. One page, and the clearest open goal on most electricians' sites.
- 03
Landlords and homeowners get the same copy
A homeowner is buying a tidy job and a friendly face. A landlord is buying compliance, a certificate, and someone who will not need chasing between four properties. Same trade, different sale, and it needs a page of its own to land.
What people type when they need a electrician
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can outrank a bigger one.
- electrician near me
- EICR [your town]
- landlord electrical safety certificate
- EV charger installation [your town]
- fuse board replacement cost
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a electrical business starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions electricians ask
Other trades I build for
Websites for plumbers, Websites for builders, Websites for property developers. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about your business
Send over the essentials. I will come back with a clear price, a realistic timeline, and exactly what I need from you to get started.
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