For plumbers
Websites for plumbers
Two completely different customers, and most plumbing websites only serve one.
Plumbing is two businesses sharing a van. One is emergency work: a ceiling is coming down and the customer will call whoever picks up first. The other is planned work: a four thousand pound bathroom that the customer wants to mull over for a fortnight. A plumbing website has to hold both without making either visitor behave like the other one.
What your customer is really deciding
The emergency customer is not reading. They are in a wet kitchen with a phone in one hand, and the only thing that counts is whether they can tap a number in the first two seconds. The bathroom customer is the reverse. They are on the sofa with three tabs open, looking for photos of finished work, a sense of price, and a reason to believe you will show up when you said you would. Put both on one page and the emergency caller scrolls past a gallery while the bathroom customer finds nothing to look at.
Where most plumbers’ websites go wrong
The most common fault on a plumbing site is a phone number baked into an image, so it cannot be tapped. Next is no Gas Safe number anywhere, the one credential a nervous customer knows to check for. Third is saying nothing about price, not even a range, which sends people to the plumber who at least published what a boiler service costs.
The first hard frost of the year has killed a boiler overnight. The search happens on a phone, before coffee. They will look at the first three results and check two things only: can I call this person now, and do they cover my postcode. Everything else on the page is background at that moment.
The pages a plumber really needs
Not a generic five-page template. These are the pages that earn their place on a plumbing business website.
- 01
Emergency callouts
Its own page: the hours you really answer, the callout charge, and a tappable number at the top. If you do not work at 3am, say so. Being straight about your hours turns away the calls you did not want anyway.
- 02
Bathroom installations
The high-value work, and the page that needs photographs most. Before and after, a rough price range, and how long a typical fit takes from first day to last.
- 03
Boiler repair, servicing and replacement
Servicing is the job that turns a one-off customer into an annual one. A page that explains what a service includes and what it costs is often the highest-earning page on a plumber's site over time.
- 04
Your Gas Safe registration
Not buried in the footer. The number itself, visible, on the page where someone decides whether to let you into their home. No other trust signal on the site costs so little to add.
- 05
Areas you cover
One clear page naming the towns and postcodes you actually cover, rather than a thin page per village. Emergency searches are almost all local, and the postcode question is what ends most calls early.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
The phone number is an image
It looks fine on a laptop and it is useless on a phone, which is where nearly every plumbing enquiry starts. A number has to be real text wrapped in a tel link so a thumb can dial it without typing anything.
- 02
No price signal anywhere
You do not have to publish a full price list, and for most plumbing work you cannot. But a callout charge, an hourly rate, or a from-price for a boiler service filters out the people who were never going to book and reassures the ones who will.
- 03
Emergency and planned work share one page
The emergency visitor needs a number and a postcode check. The bathroom visitor needs photographs and reassurance. One page trying to do both makes the emergency customer scroll and gives the bathroom customer nothing, so you lose both.
What people type when they need a plumber
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can outrank a bigger one.
- emergency plumber near me
- plumber in [your town]
- boiler repair [your town]
- bathroom fitter near me
- gas safe plumber [your town]
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a plumbing business starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions plumbers ask
Other trades I build for
Websites for electricians, Websites for builders, Websites for roofers. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about your business
Send over the essentials. I will come back with a clear price, a realistic timeline, and exactly what I need from you to get started.
Send a message
It lands straight in my inbox, and I usually reply within a day.