For plumbers
Websites for plumbers
Two completely different customers, and most plumbing websites only serve one.
Plumbing is really two businesses sharing a van. There is the emergency work, where someone has water coming through a ceiling and will call whoever answers first, and there is the planned work, where someone is spending four thousand pounds on a bathroom and wants to think about it for a fortnight. I build plumbing websites that handle both properly instead of forcing one visitor to behave like the other.
What your customer is actually deciding
The emergency customer is not reading. They are standing in a wet kitchen holding a phone, and the only thing that matters is whether they can tap a number in the first two seconds. The bathroom customer is the opposite: they are on the sofa, they have three tabs open, and they are looking for photographs of finished work, some sense of price, and a reason to believe you will turn up when you say you will. Serving both from the same page usually means the emergency caller has to scroll past a gallery and the bathroom customer gets nothing to look at.
Where most plumbers’ websites go wrong
The single most common fault on a plumbing site is a phone number that is part of an image, so it cannot be tapped. The second is no Gas Safe registration number anywhere on the site, which is the one credential a nervous customer knows to look for. The third is silence on price, not even a range, which pushes people to the competitor who at least said what a boiler service costs.
It is the first genuinely cold week of February and a boiler has stopped overnight. Someone searches on a phone before they have had a coffee. They will look at the first three results, and they are checking for exactly two things: can I ring this person right now, and do they cover my postcode. Anything else on the page is decoration at that moment.
The pages a plumber actually needs
Not a generic five-page template. These are the pages that earn their place on a plumbing business website.
- 01
Emergency callouts
Its own page, with the hours you genuinely answer, the callout charge, and a tappable number at the very top. If you do not actually work at 3am, say so plainly. Being honest about your hours loses you one bad call and saves you ten.
- 02
Bathroom installations
The high-value work, and the page that needs photographs most. Before and after, a rough price range, and how long a typical fit takes from first day to last.
- 03
Boiler repair, servicing and replacement
Servicing is the job that turns a one-off customer into an annual one. A page that explains what a service includes and what it costs is often the highest-earning page on a plumber's site over time.
- 04
Your Gas Safe registration
Not buried in the footer. Your registration number, visible, on the page where someone is deciding whether to trust you inside their house. It is the cheapest credibility on the entire site.
- 05
Areas you cover
One clear page naming the towns and postcodes you genuinely travel to, rather than a thin page for every village. Emergency searches are overwhelmingly local, and the postcode question is the one that ends most calls early.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
The phone number is an image
It looks fine on a laptop and it is useless on a phone, which is where nearly every plumbing enquiry starts. A number has to be real text wrapped in a tel link so a thumb can dial it without typing anything.
- 02
No price signal anywhere
You do not have to publish a full price list, and for most plumbing work you genuinely cannot. But a callout charge, an hourly rate or a from-price for a boiler service filters out the people who were never going to book and reassures the ones who were.
- 03
Emergency and planned work share one page
The emergency visitor needs a number and a postcode check. The bathroom visitor needs photographs and reassurance. One page trying to do both makes the emergency customer scroll and gives the bathroom customer nothing, so you lose both.
What people type when they need a plumber
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can genuinely outrank a bigger one.
- emergency plumber near me
- plumber in [your town]
- boiler repair [your town]
- bathroom fitter near me
- gas safe plumber [your town]
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a plumbing business starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions plumbers ask
Other trades I build for
Websites for electricians, Websites for builders, Websites for roofers. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about the business
A couple of lines is plenty. I will come back with what it would cost, how long it takes, and what I would need from you.
Send a message
It goes straight to my inbox and I will get back to you as soon as I can.