For personal trainers
Websites for personal trainers
Clients are not buying sessions. They are buying a plausible version of themselves.
Personal training is sold on belief rather than qualification. Everyone advertising has a certificate, so the certificate proves nothing, and the client is really trying to work out whether they would feel like an idiot in front of you. I build personal trainer websites that answer that instead of listing accreditations nobody can evaluate.
What your customer is actually deciding
The person searching has usually just had a moment: a photograph they hated, a health check that went badly, or a birthday. They are motivated and embarrassed in roughly equal measure, and the embarrassment is the bigger force. What they are scanning for is evidence that you train people like them, at their level, without contempt. A wall of shredded physiques tells a beginner that this is not for them, however good a trainer you are.
Where most personal trainers’ websites go wrong
Everything is about the trainer and nothing is about the client. Qualifications, competition results and personal lifts, when the reader is trying to picture themselves in the room. The second failure is no prices, in a service where the client is committing to months of recurring spend and absolutely will not enquire blind. The third is no clear first step, when the whole business turns on getting an anxious person to take one.
Someone in their forties who has not exercised properly in fifteen years decides on a Sunday night that this is the week. They search for a personal trainer nearby. The first site is full of competition photographs and talk about hypertrophy. The second has a page about training in your forties after a long gap, says what a month costs, and offers a free introductory chat with no obligation. The second trainer gets a client who will stay two years.
The pages a personal trainer actually needs
Not a generic five-page template. These are the pages that earn their place on a personal training business website.
- 01
Prices, plainly
Per session, blocks, and monthly. Personal training is a recurring commitment and very few people will enquire without knowing the number. Hiding it does not start a conversation, it ends one.
- 02
Who you actually train
Complete beginners, post-injury, women over fifty, new mothers, runners, whoever it genuinely is. Specific beats broad. A beginner needs permission to believe the door is open to them.
- 03
What a first session is like
Minute by minute, honestly. What to wear, what you will ask, whether they will be pushed hard on day one. Fear of the first session is the biggest single thing stopping people booking.
- 04
Online coaching
If you do it, it breaks the geographic ceiling on the whole business. Explain what is included, how check-ins work, and how it differs in price and results from training in person.
- 05
Results from people who look like your clients
Real clients, with permission, described honestly. What their starting point was, how long it took, what was hard. Never invent these and never use stock transformation photographs, because they are recognisable and they destroy trust instantly.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
The site is about you
Qualifications, competition placings and personal bests. A prospective client cannot evaluate any of it and is not trying to. They want to know whether they will be the least fit person there and whether you will be decent about it.
- 02
No prices
This is a months-long recurring commitment. Almost nobody will send a message to find out what it costs, so the absent price is simply an absent enquiry. Publish it, and let the people who get in touch be the ones who are comfortable with the number.
- 03
Photographs of only advanced bodies
A beginner reads that wall of physiques as a closed door. Showing ordinary people training ordinarily is far more persuasive to the audience you actually want, and it is the audience most likely to still be with you in a year.
What people type when they need a personal trainer
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can genuinely outrank a bigger one.
- personal trainer [your town]
- personal trainer for beginners near me
- online personal training uk
- female personal trainer [your town]
- personal training prices
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a personal training business starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions personal trainers ask
Other trades I build for
Websites for beauty therapists, Websites for driving instructors, Websites for dog groomers. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about the business
A couple of lines is plenty. I will come back with what it would cost, how long it takes, and what I would need from you.
Send a message
It goes straight to my inbox and I will get back to you as soon as I can.