For roofers
Websites for roofers
Half your customers are in a hurry and frightened, and the other half have heard the horror stories.
Roofing carries a reputation problem that no single roofer created and every single roofer has to work around. Between storm-chasing cold callers and stories of scaffolding that went up and never came down, the roofing customer lands on your site more suspicious than almost any other trade's. The site's main job is to prove you are the settled, insured, findable option, not the one who knocked on the door.
What your customer is really deciding
There are two customers. The emergency one has water coming in after a storm and is searching at speed, and they want to know you can get there this week. The planned one needs a full roof replacement, is spending a serious amount, and has read enough to be wary. The second is worth far more and is the harder sell, because everything they have heard about the trade is working against you before they land on the page.
Where most roofers’ websites go wrong
No proof of permanence. The roofing customer is trying to work out whether you are passing through, and most roofing sites give them nothing to hold on to: no insurance details, no guarantee terms, no sign of how long you have worked locally. Second is silence on scaffolding, a real worry about both cost and disruption. Third is only finished-roof photos, which prove nothing about who was up there.
A storm has taken a few tiles off and there is a damp patch on a bedroom ceiling. The homeowner searches that evening, already braced to be ripped off, because that is the reputation the trade carries. They open three sites. Two are galleries of finished roofs with a mobile number. The third states its public liability cover, the guarantee on a new roof, how scaffolding is priced, and what happens if the weather stops the job. That is the one that gets called, and it is not because the roofs looked better.
The pages a roofer really needs
Not a generic five-page template. These are the pages that earn their place on a roofing business website.
- 01
Emergency and storm repairs
Fast, clear, with a tappable number and honest response times. Say whether you can temporarily make a roof watertight before doing the full repair, because that is the thing a frightened customer most wants to hear.
- 02
Full roof replacement
The high-value work. Materials, a realistic price range, how long the job takes, and what happens if it rains halfway through. Anyone spending this much will read every word.
- 03
Flat roofing
A distinct search with a distinct customer, usually extensions, garages and dormers. Explain which systems you fit and how long each one lasts in practice, since this is where customers have most often been misled before.
- 04
Scaffolding and what it costs
Rarely explained and constantly worried about. Whether it is included in your quote, how long it stays up, and what happens if the job overruns. A page here removes the single biggest source of nasty surprises in roofing.
- 05
Insurance, guarantees and how long you have been here
Your public liability cover, the guarantee on a new roof and what it actually covers, and how long you have worked in the area. This is the page that separates you from the van that knocked on the door last Tuesday.
Three mistakes worth fixing first
If you do nothing else with your current site, start here. All three are cheap to put right.
- 01
Nothing that proves you are permanent
Roofing customers are specifically screening for whether you will still exist in two years. Insurance details, guarantee terms, how long you have traded locally, and a landline all answer that without being asked. Most roofing sites offer none of it.
- 02
No mention of scaffolding
It is a large, visible, expensive part of the job and customers are anxious about it before they ask. Explaining whether it is in the quote and how long it stays up prevents the most common argument in the trade.
- 03
Only finished-roof photographs
A picture of a completed roof could be anyone's. Photographs of your team on the job, the felt going down, the scaffolding up, prove the work was yours and make you look like a real operation rather than a subcontractor with a website.
What people type when they need a roofer
Roughly the shape of the searches worth being found for. Put your own town where the brackets are, because local intent is where a small business can outrank a bigger one.
- roofer near me
- emergency roof repair [your town]
- new roof cost uk
- flat roof replacement [your town]
- roof repair after storm
I set this up during the build rather than selling it back to you afterwards as an SEO package. What I will not do is promise you the top spot, because nobody can honestly promise that.
What it costs
A website for a roofing business starts at £1,000 for up to five pages, live in about two weeks. You get one number in writing before anything starts, and it does not move unless you ask for something that was not in the brief. Hosting and your domain run separately at roughly £100 to £150 a year, and the care plan is optional.
The full breakdown is on the pricing page. You talk to me the whole way through, because there is nobody else to talk to. I have been doing this for 12 years and I am still reachable after launch, with 30 days of free tweaks while you settle in.
What clients say
“Jay created a new website for me, exactly how I wanted it. Jay went above and beyond my expectations. Highly recommended.”
“Jay is a kind, devoted and enthusiastic professional. He will be eager to work efficiently on your project and deliver it in no time.”
“Just had Jay make me a website and new logo. Very knowledgeable and great at what he does. I didn’t know what I wanted and left it to Jay - very happy with end result.”
Questions roofers ask
Other trades I build for
Websites for builders, Websites for plumbers, Websites for carpenters. There is also a general page for trades and, if being local matters to you, web design in Essex.
Tell me about your business
Send over the essentials. I will come back with a clear price, a realistic timeline, and exactly what I need from you to get started.
Send a message
It lands straight in my inbox, and I usually reply within a day.